Selling Social
Social media is essential for brand-building—but can it help you sell?
By
Sean Norris
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"Balance is key," said Zavadil. "Sharing that special is great, but don't forget to make it personal. Try sharing a success story about what you've recently helped a customer accomplish. Do you volunteer? Post pictures of the event. People love getting to know more about you—creating trust and a solid base for a business relationship."
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- Companies:
- American Solutions for Business
- People:
- Justin Zavadil
E
Sean Norris
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Sean Norris is editor-in-chief for Promo Marketing. Reach him at snorris@napco.com.
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