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Most end-users have no idea what their response rates are, and distributors can charge to provide that service, Buck said. Simple techniques, such as adding an extension to an 800 number, can help track rates. As a carrot, distributors can offer to rebate the charge for research if the end-user gives them the job of improving response.
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- Companies:
- FormStore
- Ward/Kraft
- People:
- Lindsay Gray
- Paul Edwards
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