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Clean That List
Mailing list management scares off distributors, manufacturers say, but as Edwards noted, there are "a lot of levels in direct mail," and most customers don't need extensive nationwide mailings. Distributors typically supply FormStore with a list that the end-user generated in-house rather than one purchased from a list broker. FormStore runs the list through CASS, NCOA and address pre-sorting to verify addresses, eliminate duplicates and reduce postage expense. "It's not that complicated to do anymore," Edwards said.
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- Companies:
- FormStore
- Ward/Kraft
- People:
- Lindsay Gray
- Paul Edwards
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