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"Direct mail is a great opportunity to sell to even the smallest businesses. Half of printing will be fewer than 2,000 copies in the next few years," Buck said. Even though equipment is capable of sophisticated merging of photos, personalization and demographically differentiated copy, distributors have plenty of opportunity at a simpler level, he said.
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- Companies:
- FormStore
- Ward/Kraft
- People:
- Lindsay Gray
- Paul Edwards
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