Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Gray noted, "The more personalized the message and the more variable the data, the greater the return. It's a whole different consultative selling than just selling a bunch of postcards."
New Mind-Set
That mind-set change is the toughest obstacle for forms producers that want to expand their business in direct mail, manufacturers admitted. "We need to teach distributors the difference between a workflow document and a revenue-generating document," Buck said. "You're not just saving money for a customer; you're making money for that customer."
0 Comments
View Comments
- Companies:
- FormStore
- Ward/Kraft
- People:
- Lindsay Gray
- Paul Edwards
Related Content
Comments