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Buck said that most end-users' customer databases are only 60 percent accurate. "It's a monumental task for the end-user to maintain, which means another opportunity for distributors."
One little-known option is a free service from the United States Postal Service (USPS). "The USPS will merge, purge and de-dupe for you free of charge one time," Buck said. "It is in a major push to help people understand direct mail, which is half of its volume."
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- Companies:
- FormStore
- Ward/Kraft
- People:
- Lindsay Gray
- Paul Edwards
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