Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Targeted Mail
In the past, direct mail volumes would be in the range of 100,000 and up, with such mass mailings generating at most a 1 percent to 2 percent response. "Now, the trend is smaller mailings with more sophistication that typically generate a 10 percent response," Edwards said, "mainly due to digital printing." The key for distributors is smaller mailings that are now economical for customers, yet too small for mass mailers or directs to compete for.
0 Comments
View Comments
- Companies:
- FormStore
- Ward/Kraft
- People:
- Lindsay Gray
- Paul Edwards
Related Content
Comments