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He likened short-run, digitally produced direct mail to the potential of forms in the 1970s and labels in the 1980s. "It's the next big thing," Buck said. "Direct mail is so full of opportunity for everybody right now that it's staggering."
By Janet R. Gross
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- Companies:
- FormStore
- Ward/Kraft
- People:
- Lindsay Gray
- Paul Edwards
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