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Medium-sized local retail chains and health-care facilities can be fertile ground for distributors to suggest simple mailing programs, Edwards said. For example, talk to hospitals' public relations directors and suggest segmenting their external newsletter mailing so that senior citizens get a different newsletter than new parents. "It's a big step up from doing a generic mailing," Edwards said. "It takes a little bit of work, but once it's set up, it's not much more complicated than a mail merge."
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- Companies:
- FormStore
- Ward/Kraft
- People:
- Lindsay Gray
- Paul Edwards
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