SOI Direct Mail: Building Stronger Connections on Paper
The future offers even more effective ways for mailers to engage and delight customers
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An event like that should never occur in 2022 as we add "best-next-action" intelligence to our content generation systems, systematically identifying the most appropriate offer based on the most current information available. In fact, when we increasingly integrate online experiences with mail, marketers will be able to adjust and fine-tune offers even after the mail piece is printed and mailed, because the digital content on the other side of that QR code can be updated right up until the point of mail delivery.
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Patrick Brand
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