SOI Direct Mail: Building Stronger Connections on Paper
The future offers even more effective ways for mailers to engage and delight customers
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Analytics will take center stage in targeting. While mailing lists may be assembled weeks in advance today, in 10 years you will be crunching data right up until the moment a mail piece is produced—continually fine-tuning models to pinpoint most likely responders. Tracking information will feed directly into centralized communication dashboards, providing the insights needed to make instant adjustments that will improve ROI.
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Patrick Brand
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