SOI Direct Mail: Building Stronger Connections on Paper
The future offers even more effective ways for mailers to engage and delight customers
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From a marketing perspective, these capabilities will provide for a new level of intimacy with prospects and customers as mailings can be produced and delivered in direct response to actions and events. For printers and mailers, this environment will open new markets as small- and medium-sized businesses will be able to take advantage of the cost efficiencies associated with high-volume runs.
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Patrick Brand
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