SOI Direct Mail: Building Stronger Connections on Paper
The future offers even more effective ways for mailers to engage and delight customers
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The explosion of digital communications will extend the life and value of a printed mail piece in many ways, opening the door to an infinite array of videos, online content, demos and information—each tailored, customized and targeted to the individual mail recipient.
5. Just-in-time content. Advances in data, analytics, digital print and multi-channel integration will enable mailers to become more flexible and customer-centric. Let's face it, we all know what it feels like to receive an offer in the mail for a product we just purchased—or already made a deliberate decision to refuse—because the decision to send you that offer was made weeks in advance.
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Patrick Brand
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