SOI Direct Mail: Building Stronger Connections on Paper
The future offers even more effective ways for mailers to engage and delight customers
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In the end, some will view the next 10 years as a time of challenge, frustration and new competition. Others will see innovation, growth and profitability. So the question you must ask yourself is this: Where do you see direct mail in 2022?
When you consider that Mark Zuckerberg was still in high school 10 years ago, the words of physicist Niels Bohr ring true: "Prediction is extremely difficult, especially about the future." However, if the actions of market leaders are any indication, this is an exciting time to be in the print and mail industry.
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Patrick Brand
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