SOI Direct Mail: Building Stronger Connections on Paper
The future offers even more effective ways for mailers to engage and delight customers
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Jean-Baptiste%20Alphonse%20Karr<%2Fa>%20wrote‚%20"plus%20ça%20change,%20plus%20c'est%20la%20même%20chose,"%20which%20roughly%20translates%20to%20"the%20more%20things%20change,%20the%20more%20they%20stay%20the%20same."%0D%0A%0D%0Ahttps%3A%2F%2Fwww.goprintandpromo.com%2Farticle%2Fthe-future-offers-even-more-effective-ways-mailers-engage-delight-customers-418786%2F" target="_blank" class="email" data-post-id="3163" type="icon_link">
Email
Email
0 Comments
Comments
4. True multi-channel integration. Years ago, multi-channel efforts meant trying to coordinate stand-alone efforts across channels, such as following up a mailer with a phone call or e-mail. Today, mail often acts as a catalyst for sales in other channels, as marketers add personalized URLs and QR codes to postcards, letters and catalogs to drive online response. Once they arrive at a digital destination, those visitors who were first engaged by mail spend more time and more money online.
0 Comments
View Comments
Patrick Brand
Author's page
Related Content
Comments