SOI Direct Mail: Building Stronger Connections on Paper
The future offers even more effective ways for mailers to engage and delight customers
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7. Near-delivery production. Automation, work-cell consolidation and advances in color ink technologies may work to lower cost-per-piece and improve ROI. The same cannot be said for transportation and delivery costs, which already account for the majority of direct mail expenses.
When we reach a point where small production runs are just as efficient as today's million-piece jobs, the opportunity to eliminate cross-country or inter-state transportation costs may take the current trend of inducting mail closer to its delivery point to a whole new level.
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Patrick Brand
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