SOI Direct Mail: Building Stronger Connections on Paper
The future offers even more effective ways for mailers to engage and delight customers
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Even as we have seen an explosion of digital media—from e-mail and Web, to YouTube, Facebook and Twitter—the unique attributes of mail stand apart. Today's direct mail pioneers are embracing the data-driven, digital capabilities of the online world to deliver a physical message that is more dynamic, more welcoming and a more personal communication. 
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Patrick Brand
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