Mass Appeal
The ins and outs of the growing digital print market
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And then there is ink quality, which can waver due to basic equipment wear-and-tear. "It's very important to us and it's very important to our customers to make sure as jobs repeat, if it was a certain color blue last time that it prints the same color blue," Solomon said. "And although we do take a lot of time maintaining our equipment, we do have to spend time adjusting art files on press to make sure the output is the same as previous jobs."
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- Companies:
- FormStore
- MAR Graphics
- Places:
- Edison, New Jersey
- Valmeyer
E
Amanda L. Cole
Author's page
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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