Mass Appeal
Why Digital?
According to Solomon, the ability to have quick turnarounds, do short runs and include variables are the top three advantages of digital print. "I can't tell you how many times we get a call in the morning for anything as small as one lot of business cards or 1,000 trifold brochures that somebody needs shipped out same day," he shared. "And with the turnaround that customers are looking for these days, it's very difficult to run some of these jobs offset. [...] Nobody wants to wait for anything, so telling someone that their order is going to go out in a couple days from now usually doesn't work for them."
- Companies:
- FormStore
- MAR Graphics
- Places:
- Edison, New Jersey
- Valmeyer
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.