Mass Appeal
The ins and outs of the growing digital print market
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A lot of print has shifted to digital due to the options it offers, including lower quantities and printing on demand. "A tremendous amount of print moved from offset to digital, especially on the low end," Edwards remarked, noting that 10 percent to 40 percent of printed products that are warehoused end up getting destroyed. "Digital will allow you to print when you need it."
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- Companies:
- FormStore
- MAR Graphics
- Places:
- Edison, New Jersey
- Valmeyer
E
Amanda L. Cole
Author's page
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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