Mass Appeal
The ins and outs of the growing digital print market
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Coats maintained that new toner technologies and print engines are just as good as offset, though he cautioned that digital equipment isn't necessarily easier to operate. "While certain aspects of that may be true, it still takes great staff to run and maintain equipment, and those staff require a higher degree of technological savvy," he mentioned. "Plus, it still takes just as much file prep time, and, in many instances, more to get a file prepped for digital printing and variable imaging when you include the programming required."
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- Companies:
- FormStore
- MAR Graphics
- Places:
- Edison, New Jersey
- Valmeyer
E
Amanda L. Cole
Author's page
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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