Mass Appeal
The ins and outs of the growing digital print market
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In case you haven't heard, digital print is an expanding sector—and if you're not selling it, now's the time to start. Within the next three years, it's expected to consume 20.6 percent of the print market and rake in $187.7 billion, according to the Smithers Pira study, "The Future of Offset vs. Digital Printing to 2018." That's up from last year's total of $131.5 billion. In the end, global digital print volumes are expected to increase 68.1 percent, while offset sales are expected to decrease by 10.2 percent between 2008 and 2018.
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- Companies:
- FormStore
- MAR Graphics
- Places:
- Edison, New Jersey
- Valmeyer
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Amanda L. Cole
Author's page
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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