Mass Appeal
On the other hand, while digital is beginning to incorporate special effects, such as foils, metallic inks and coatings, there are some requests it can't handle. "Large quantities that are just 20,000, 25,000, 200,000 of the same thing—I would say, 'No, we're not going to do that,'" Edwards said.
There are technical challenges, too. New Jersey's fluctuating temperatures caused enough paper issues that Prodigital switched from large sheets to ream-wrapped stock. "The way the paper holds the moisture can affect the way the toner weights down on the paper, so we've had issues where we can run a sheet through the press one day and it works great, and let's say maybe the temp drops 30 degrees the next day—we try to run the same stock and the print does not appear the way that it should," Solomon explained.
- Companies:
- FormStore
- MAR Graphics
- Places:
- Edison, New Jersey
- Valmeyer
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.