Mass Appeal
The ins and outs of the growing digital print market
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Squashing Misconceptions
Digital may not be perfect, but a few beliefs about the printing process simply are not true. Both Coats and Edwards agreed that consumers assume the quality of digital print is poor. However, users are becoming more and more accepting of ink-jet quality, Edwards noted. "The old misconception was the digital print quality was crummy," he said. "Good digital print, I think, you can stack up against offset for 75 [percent] to 80 percent of the applications."
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- Companies:
- FormStore
- MAR Graphics
- Places:
- Edison, New Jersey
- Valmeyer
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Amanda L. Cole
Author's page
Amanda L. Cole is the editor-in-chief of NonProfit PRO. She was formerly editor-in-chief of special projects for NonProfit PRO's sister publication, Promo Marketing. Contact her at acole@napco.com.
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