The Right Fit
17 ways to make your promotional apparel perfect, every time
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– From “The Softer Side of T-shirts: The soft, decorated and affordable view of T-shirt sales”
4. THINK BEFORE YOU INK
If distributors need to know where to place a logo on a promotional piece, they must find out the objective, the market, the message and artwork. “What is the goal of the advertiser?” asked Nichols. “What does the logo look like? Sure, we could say to slap it on the front center, but perhaps a more subtle left-chest design is better, or a band print at the bottom, or a diagonal print, or an all-over print or a sleeve imprint,” she said.
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- Companies:
- Alstyle Apparel
Michael Cornnell
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