The Right Fit
17 ways to make your promotional apparel perfect, every time
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Nichols insisted that the young contemporary styles have to be promoted differently. For example, they should be styled differently and shown on younger models. “These young buyers want to see themselves wearing the garment,” she said. “They also want to feel the hand of the garment before they buy. They are not concerned with spending a few extra dollars to make their shirt the ‘new favorite shirt’ in the drawer. Softness is that important to them.”
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- Alstyle Apparel
Michael Cornnell
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