The Right Fit
“Sometimes we see orders come through that because of the thickness of the jacket, or because of an inside pocket, etc., a certain logo can’t work,” he continued. “That conversation should be held prior on this work.”
– From “Rugged Individualism: 8 tips for selling rugged and safety apparel”
3. CONSIDER EXTRA FLOURISHES FOR LADIES STYLES
The industry continues to strive for well-fit garments, with more women’s fits available. “Women’s specific details include adjustability at the waist to slim the silhouette of the body versus the traditional adjustable systems at the hem,” Elson Yeung, product line manager of design at Ash City USA, Lenexa, Kan., said. “This offers great personalized tailoring with the simple touch of an adjustable tab or cinch of a shock cord,” he added. Small details such as detachable hoods will also set women’s designs apart from their men’s companion styles. Yeung noted end-buyers have requested this change. “Our detachable hood system was applied to a few of our women’s styles versus their non-hooded men’s companion styles. This decision was based on preferences directly from the feedback of our customers,” he explained.
- Companies:
- Alstyle Apparel