The Right Fit
17 ways to make your promotional apparel perfect, every time
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1. FIND A BALANCE BETWEEN COST AND PRICE
When working with a tight budget, the temptation may be to suggest the cheapest product you can find. It’s often better, however, to structure your pitch around “most effective” rather than “most affordable.” Companies need promotional products for a reason, and it’s usually not “saving money.” Find the item(s) that will best fulfill that reason, then work on getting it within their budget afterward. When money is tight, companies will be much more willing to spend on something they know will work, rather than something that’s just “affordable enough.”
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- Companies:
- Alstyle Apparel
Michael Cornnell
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