Mailing on a Shoestring Budget
With less mail volume and marketing dollars in the mix, it’s time to re-examine direct mail programs
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Britt Brouse
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“People might review the size of their list … and if they’re truly scientific marketers and they’re testing, maybe they can work with a smaller universe to test before committing to a larger campaign,” stated Martel, who also stressed the importance of list hygiene in making every dollar count.
Put Test Dollars Toward Offers
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