Mailing on a Shoestring Budget
With less mail volume and marketing dollars in the mix, it’s time to re-examine direct mail programs
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Britt Brouse
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When managing on a shoestring budget, and in a down economy, be sure to test the offer. “I think in this economy marketers … have to understand the perceived value and give people a compelling reason to part with their hard-earned money because they are competing for shrinking expendable revenue right now,” Martel said.
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