Mailing on a Shoestring Budget
With less mail volume and marketing dollars in the mix, it’s time to re-examine direct mail programs
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Britt Brouse
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Embrace Your Inner Contrarian
The first rule is stick with what’s worked in the past. The second rule, of course, is to break rule number one. “Statistically, you have to stick to what works, but realistically, the times are changing so rapidly,” Smith said. “It is a scientifically rewarding view to always test against the control and ensure the stability of how that control is doing.”
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Britt Brouse
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