Mailing on a Shoestring Budget
With less mail volume and marketing dollars in the mix, it’s time to re-examine direct mail programs
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Britt Brouse
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Simplifying winning campaigns can save extra production dollars. “Take a real hard look at what you’re doing as far as packages, and try to simplify it—a straight letter, or even postcards with effective message positioning and sound offers,” Johnson added. “Now is the time to continue to do those.”
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