Mailing on a Shoestring Budget
With less mail volume and marketing dollars in the mix, it’s time to re-examine direct mail programs
By
Britt Brouse
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Focus on Best Customers
The 80/20 rule rings even more true during downtimes. Marketers who have had to cut acquisition funds will want to focus on key accounts and recent or frequent customers. Johnson suggested to only approach the first two tiers of prospects, instead of typically going to all three. “This is an excellent time to be shoring up relationships with existing accounts—making sure the CRM data is accurate and complete and using that as an opportunity to educate and cross-sell other products and services,” he said.
0 Comments
View Comments
Britt Brouse
Author's page
Related Content
Comments