Mailing on a Shoestring Budget
With less mail volume and marketing dollars in the mix, it’s time to re-examine direct mail programs
By
Britt Brouse
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Finally, Smith recommended “eliminat[ing] all contracts with technology providers and consultants for creative and Web that are not producing at least a return of 2-to-1 for your dollar.” PPR
(This article originally appeared in the December 2008 issue of Inside Direct Mail, a sister publication of Print Professional. For more information, visit www.insidedirectmail.com.)
0 Comments
View Comments
Britt Brouse
Author's page
Related Content
Comments