Mailing on a Shoestring Budget
With less mail volume and marketing dollars in the mix, it’s time to re-examine direct mail programs
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Britt Brouse
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Employ a Multichannel Offense
Direct mail should be part of an enterprise-wide marketing program including online channels. For example, Martel strongly recommended making sure everyone involved in an organization “understand[s] how direct mail fits into the whole larger marketing strategy for the company—where you are going to use mail in a cross-channel strategy.”
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Britt Brouse
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