Mailing on a Shoestring Budget
With less mail volume and marketing dollars in the mix, it’s time to re-examine direct mail programs
By
Britt Brouse
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
“The human mind seems to think that just because the offer is better, it’s going to work more efficiently or more effectively for the prospect or customer—and that’s not always the case,” Johnson stated. “So if you’re normally offering 20 percent off, now might be the time to test 15 percent as opposed to 25 percent,” he explained.
0 Comments
View Comments
Britt Brouse
Author's page
Related Content
Comments