Mailing on a Shoestring Budget
With less mail volume and marketing dollars in the mix, it’s time to re-examine direct mail programs
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Britt Brouse
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For companies feeling the pinch, follow the experts’ advice below for keeping mail strategies healthy in an unhealthy economic environment.
Stick With Past Winners
During tough times, control formats can be a valuable safety net. Falling back on something that has worked in the past allows marketers to better measure the results year after year and saves dollars and time on developing new creative. “I’ll look at what has been done in the past that has worked well, and sometimes it’s a matter of dusting it off,” Martel noted.
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