Mailing on a Shoestring Budget
With less mail volume and marketing dollars in the mix, it’s time to re-examine direct mail programs
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Britt Brouse
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Metrics also can curb wasted time and money within an organization. “Stop owing and putting cash into things that are not working for you. Put cash into things that have an opportunity to show a contribution,” asserted Smith, who advised to check that every employee’s output or workload is 20 percent greater than the prior year, and also to encourage each employee to contribute at least 6 percent growth to your business’ bottom line throughout the year.
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