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"Luckily the job wasn't printed yet because we had to change it to 3rd class," Polley said. "It was a 10 cent difference, which is huge on a mailing of that size."
Kuntz, Reid and Polley all reinforced a cardinal rule of the industry—no jobs are accepted at a mail house until the postage is in hand. They said that postage is the biggest expense on a direct mail project, and no lettershop or mail house wants to be responsible for a customer's bill.
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- Companies:
- Thorn Hill Printing
- Places:
- California
- Skokie, Ill.
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