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Not surprising, the events of September 11 have impacted mailer design. Polley noted that formerly, the trend was to disguise the piece to not look like a direct mailer.
"Now companies have their names all over the pieces and they're avoiding anything secretive so recipients won't be fearful or suspicious," said Polley. He noted that postcards and self mailers have also become quite popular lately.
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- Companies:
- Thorn Hill Printing
- Places:
- California
- Skokie, Ill.
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