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"Direct mail customers are very fussy, and it is not unusual for customers and distributors to come into the plant from New York, Texas and California just to OK the press run," said Kuntz. In fact, he added that one time an account manager from a well-known ad agency spent an entire day at GBF Graphics, agonizing over a press check of a large car phone ad, which included a 2x3˝ photo of a man in a blue suit using the phone. Market research indicated that a certain shade of blue produced the best consumer response and they were having trouble matching the exact shade.
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- Companies:
- Thorn Hill Printing
- Places:
- California
- Skokie, Ill.
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