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Kuntz recalled the day his accounting clerk came in waving a check and suggesting they run away together. "It was for $985,000 just to cover the postage on a direct mail project," he said.
Because there is a lot of money involved in direct mail, distributors must be prepared to invest much of their time in assuring customer satisfaction, especially during the proofing process.
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- Companies:
- Thorn Hill Printing
- Places:
- California
- Skokie, Ill.
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