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Since the customer knows his or her products and services the best—as well as the objective—the customer is the best one to design the mailer. "Direct mail customers are not looking to the distributor to function as an ad agency, but as a broker," said Polley.
In addition, Polley added that it is the customers who are constantly testing the market and conducting research to see what works with consumers—they throw out what bombs and build on what works.
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- Companies:
- Thorn Hill Printing
- Places:
- California
- Skokie, Ill.
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