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Said Reid, "If the customer file contains old information, distributors can end up with a 10 percent to 15 percent undeliverable rate—what is acceptable is in the 5 percent to 7 percent range. For that reason, he warned distributors to never guarantee response rates.
Obviously doing a little research and gathering general information will help distributors transition into direct mail sales.
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- Companies:
- Thorn Hill Printing
- Places:
- California
- Skokie, Ill.
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