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"Making sales is all about relationships. A customer isn't going to call up someone he or she doesn't know to handle a direct mailing," said Jonathan Polley, an account executive with MSP, Freedom, Pa.
He added that suppliers also depend on the relationship between the distributor and the customer to penetrate accounts they otherwise wouldn't have access to.
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- Companies:
- Thorn Hill Printing
- Places:
- California
- Skokie, Ill.
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