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3. Go Big or Go Home
Even the most experienced salespeople get outsold. Mallozzi learned this the hard way and vowed to work her way up the food chain in future dealings.
“I once lost a very nice piece of business that was not only important to me for the revenue, but for the relationships that I built. Many people on my team got pretty attached to the client (and not only for the free coffee),” she recalled. “A huge competitor went in at the C level, and I did not even know about the move until after it was done.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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