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1. Choose Optimism
Tighter budgets and limited resources have become the new normal in business, with all fingers pointing to the economy. Before blaming everything on hard times and high prices, consider another underlying problem: the fear of putting yourself out there. Mallozzi believes optimism is a choice and, more importantly, non-negotiable in order to survive.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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