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4. Serve Others, Not Yourself
Selling confidence doesn’t mean unleashing an arsenal of shameless self-plugs. According to Mallozzi, that’s one of the worst mistakes a salesperson can make. “[Salespeople] talk too much about themselves, or their iron, and not enough about how they serve,” she remarked. “Prospects don’t want to know what kind of machines you have. They want to know what you can do for them, how you can make them look good and make their lives easier.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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