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6. Preserve Your Integrity
Because success doesn’t happen overnight, it’s puzzling when people risk tarnishing their character for an easy sale. For Quicksell, true success is built on an unblemished reputation. He offered an example that proves his commitment to the craft.
“I had a client come to me once with $10,000 in cash, and ask me to produce something off-color,” he remembered. “I found it very immoral and distasteful. The thing is, no one would have been the wiser, but I just couldn’t do it.” As Quicksell pointed out, reputation is all anyone has in business. Take that away and any remaining confidence won’t be enough to charm the buying public—not even at a discount.
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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