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“Some might find it hard to adopt an optimistic look, but when you are in sales, it is vital. I view the whole concept of selling as a process, and as such, hearing ‘no’ is a necessary and realistic part of the process,” she said. “It is also important to be realistic. No matter how great you are, you will only be successful about 10 percent of the time.”
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Elise Hacking Carr
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Elise Hacking Carr is senior production editor for Print & Promo Marketing magazine, and managing editor for PRINTING United Journal.
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